Buhari – Osinbajo 2019 Presidential Election Campaign

Case Study: Buhari – Osinbajo 2019 Presidential Election Campaign

Project Scope:

Articulate communication strategies and implementation plans
Build the profile of the Buhari/Osinbajo ticket
Ensure brand preference as we go into the Presidential Election
Tap into the global Next Level Campaign articulated at the Centre
Localise messaging and cascade it to key localities while managing Flashpoints

Objectives:

To position the Buhari/ Osinbajo Ticket as the best option

Stimulate positive conversations

Communicate achievement under current context and articulate future Programmes

Educate voters on the need to join the Buhari train

Approach:

First Step

Agency developed strategies to engage the target audience Identification of key target audience and tailored messaging and platforms to engage each of the groups.

Second Step

Deployment of content and info graphics to discuss the achievement and milestone of the Buhari-Osinbajo Administration

Third Step

Agency published strategic pieces in the media offline and online highlighting the various government impact across all sectors of the economy, Agric, Manufacturing and etc.
Influencer Engagement and Management to create traction across all social media platform to push the narrative





Results

We reached over 2.5 million unique twitter users and made over 16.3 million impressions with #changeisaprocess

#Workinginyourbestinterest trended in Nigeria and had 1million reach, 152 Retweet and 8.9 million impression with a lots of engagements in replies on twitter / likes and comments on Instagram

Also ads ran on Facebook and Instagram with a over 3 million impression and reach