Forte Oil

Creating an Irresistible Consumer Proposition #KeepGoingWithHavoline

Project Scope:

In May 2018, Precise was contacted to create an irresistible case for the Market re-entry of Texaco Havoline under the Forte Oil Marketing Umbrella using a largely of digital media.

Objectives:

To provide opportunities in-depth engagement on the value of Texaco Havoline synthetic oil as opposed to the Mineral based Engine Oils available in Nigerian Market.
To create opportunities for Consumer Engagement and Lead Generation
Promote Havoline synthetic Oil again Mobil 1 the only synthetic Oil available before the re-entry of Texaco Havoline

Approach:

First Step

Agency created a thematic campaign: Keep Going With Havoline

Second Step

Agency Began Digital Campaign with a Teaser: #WhatKeepsYouGoing? to get people talking about their mobility experiences and create a buzz from which the Havoline campaign will take off.

Third Step

Agency planned and executed a full-blown On-line Campaign lasting for Six weeks, using Social Media Influencers, Online Adverts to project Texaco Havoline’s value proposition and align that with Forte Oil’s stable of Car-care and Mobility Products

Next Step

Agency created is to scale the campaign up to Experiential Engagements involving Mechanic, Garages and Service Centre, Original Equipment Manufacturers and Distributive Outlets.





Results

We reached over 2.4 million unique twitter users and made over 29 million impressions with #WhatKeepsMeGoing

#WhatKeepsMeGoing trended in Lagos and Nigeria

#WhatKeepsMeGoing had lots of engagements in retweets and replies on twitter / likes and comments on Instagram

#KeepgoingwithHavoline had high engagements on twitter with 5732 retweets

Outcome:

Agency was able to assist in the market re-entry of Texaco Havoline as it drove high visibility and generated good talkability.