Property Mart
Project Scope:
In April 2018, Precise was contacted to create an irresistible case for land sale on the Lekki corridor using a combination of digital and offline media.
Objectives:
To provide opportunities for content and effective, in-depth engagement on the value proposition of Fairmont Lekki
To create opportunities for Consumer Engagement and Lead Generation
Promote land-sale Promo and obtain Buy-in
Approach:
First Step
Agency created a thematic campaign: Fairest Deal on the Lekki Corridor
Agency Began Digital Campaign with a Teaser: #MylandlordExperience to get people talking about their experience as Tenants and dreaming about their own landed property
Agency planned and executed a full-blown On and Offline Campaign lasting for Seven weeks, using Social Media Influencers, Online Adverts, Radio and Print Campaigns. #FairestDealInLekki #TheFairmontLekki
Agency created a sustenance plan for continuous, monthly engagement, resource sharing and monitoring of the Campaign.
Results
We reached over 3.1 million unique twitter users and made over 30 million impressions with #MyLandlordExperience
#MyLandlordExperience trended in Lagos and Nigeria
#MyLandlordExperience had lots of engagements in retweets and replies on twitter/ likes and comments on Instagram
#TheFairMontLeKKI had high engagements on twitter with 2037 retweets
We reached over 560,000 unique twitter users and made over 600,000 impressions with #TheFairMontLEKKI
10,688 Clicks to landing page and generation of good leads therefrom.
There was also good offline Media blitz from Radio to Newspapers.
