Digital Communication & Brand Promotion

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Digital Communication & Brand Promotion

In this digital age, where virtually everything that is happening in the real world is being replicated on cyber-space, digital platforms are spreading across the globe with so much coming out of Africa.

Ever since the advent of the internet and computer –mediated communication, which first came in form of messaging and collaboration via e-mail, the world has become a small place with ideas being traded across geographic borders.

However, with the emergence of Social Networks new dynamics were added to communication on the cyberspace. Today, most Social Network sites support the maintenance of pre-existing relationships, but others help strangers connect based on shared interests, political views, or activities. Some sites cater to diverse audiences, while others attract people based on common language or shared racial, sexual, religious, or nationality-based identities. Sites also vary in the extent to which they incorporate new information and communication tools, such as mobile connectivity, blogging, photo/video-sharing, social commerce and payment solutions.

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So whether we working with West Africa Ventures to put together a case against an adversarial party seeking to liquidate its age-long subsidiary and take over jointly own assets – on or working with the Major Oil Marketers Association of Nigeria on the Tanker induced gridlock hindering port activities and business operation, we strive to understand the position of each of the affected stakeholders while designing a strategy which help to tap into the empathy of the affected stakeholder while delivering positive outcomes for our clients.